The marketing
concentration is designed for students seeking
careers in marketing or sales with industrial
or consumer goods companies, service organizations,
retailers, health care institutions, and not-for-profit
organizations.
The program provides an understanding of the
role of marketing in organizations, develops
skills in applying fundamental marketing concepts,
explores consumer behavior and product development,
and introduces basic marketing research techniques.
Basic courses in Marketing include
Introduction to Marketing, Research Applications
in Marketing, Sales Administration, Business
Logistics, Product Management and Strategic Marketing
Planning.
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