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BSBA in Entrepreneurial Studies |
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Required
and Elective Course Descriptions |
BLAW 355: Law of Business Organizations |
| This is a course that focuses on various laws pertaining to the creation and termination of corporations, franchises, partnerships, agency and other business entities. |
Prerequisites: BLAW 251W
Credits: 3
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ENTR 375: Introduction to Entrepreneurship |
| An introductory course that provides an
understanding of terminology and key concepts (e.g., introduce business students to all aspects of fledgling enterprise; including product concept, research, marketing, exit, and harvest) and requires students to create a business plan. The course utilizes entrepreneurs who have started businesses. This course is required for students prior to enrolling in other Entrepreneurship courses. |
Prerequisites: None
Credits: 3
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ENTR 480: Financing, Valuing, and Exiting Businesses |
| In this course, students will learn techniques for valuing firms, estimating required financing, obtaining financing, and designing and evaluating exit strategies. Emphasis is placed on both analysis and communication of the results of analysis to both technical and non-technical audiences |
Prerequisites: ENTR 375
Credits: 3
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ENTR 481: Guerilla Marketing |
| The primary purpose of this course is to address the
marketing challenges that small and medium-sized
enterprises face with commercializing a product
or service. Focuses on marketing fundamentals,
market research, product development, market
planning and sales execution. Intended for students
who expect to utilize marketing techniques in an
entrepreneurial environment. |
Prerequisites: ENTR 375
Credits: 3
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ENTR 482: Decision Making in High Velocity Entrepreneurial Environments |
| This course will serve as the "decision lab" by situating students in simulated "entrepreneurial environments" and exposing them to a wide variety of problems faced by managers working in these environments. The course will provide students with effective decision making frameworks so as to equip them with the competencies necessary when and if they decide to either work for an entrepreneurial start up or create their own organization upon graduation. |
Prerequisites: ENTR 375
Credits: 3
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ENTR 494: Small Business Consulting |
| The Chrysler Corporation Small Business Development Center (SBDC) is incorporated into the program. This course is the capstone experience for the Entrepreneurship concentration. Students have an opportunity to complete one of the following activities: write a business plan for an existing company, work on a project for a small business other than a business plan, or write their own business plan for a venture they would like to start. |
Prerequisites: Approval of the instructor. Ask your academic advisor for more information.
Credits: 3
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FINC 333: Financial Management |
| Financial Management provides the second part (with Finance 330) of the necessary conceptual foundation for upper-level courses in Finance and Investment Management and is required for all students concentrating in Finance. Topics include: financial statement analysis and financial forecasting, risk and return, the cost of capital, capital budgeting, real options in capital budgeting, the corporate valuation model and measures of financial performance. |
Prerequisites: FINC 331. FINC 333 should be taken concurrently with FINC 330.
Credits: 3
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MGMT 445: International Management |
| This course is a study of multinational companies' structures, strategies and management processes. The course includes a thorough understanding of international management, competent awareness of cultural diversity and development of decision making skills in multinational settings. |
Prerequisites: MGMT 361
Credits: 3
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MKTG 373: Sales Administration |
| This course introduces the fundamentals of salesmanship and the problems confronted by the sales manager. Emphasis will be placed on developing an understanding of production planning, pricing, market analysis and specific areas of sales management. Attention will be given to management of the sales force, recruitment, selection and ethical considerations. |
Prerequisites: MKTG 371
Credits: 3
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MKTG 374W: Research Applications in Marketing |
| This course examines the methods used by business
management to obtain the information needed to support marketing decisions: selection of target market, design of product, distribution,
promotion, and pricing policy. These methods
include exploratory (qualitative) research,
conclusive (quantitative) research, sampling
theory and application, and various statistical
techniques used to support marketing research. |
Prerequisites: QSIS 284 and MKTG 371
Credits: 3
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