| Title: |
Understanding the Value Chain |
| Description: |
This course is designed to familiarize students with the concept of the value chain. The emphasis will be on the importance of understanding business not as a collection of separate functions but as an integrated set of disciplines that work collaboratively to create business processes delivering value to a firm’s customers. The evolution of the value chain concept and the impact of technology on value chain management will also be demonstrated, as well as the value chain’s impact on the firm’s competitiveness and profitability.
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