Master of Business Administration

This course, fully incorporating the global point of view in international marketing, provides a conceptual framework for a managerial approach to the field. Emphasis is placed on the view that international marketing effectiveness requires a strategic understanding. The integration of all relevant trends, facts and markets into an overall framework that allows managers to consider many different markets simultaneously rather than on a country-by-country basis is presented. Numerous examples of international marketing situations faced by actual U.S. and foreign organizations are examined. Issues are tackled from the manager’s point of view and concepts are included that help students address specific international marketing questions.

A study of the political and other social influences upon managerial decision making. The student is introduced to the variations in practice and operations within organizations and between units in a national and international milieu, which are discussed after a delineation of the fundamental contributions of ideology, sovereignty and technology. The focus of this course is on the European Community.

Students who plan to take advantage of study abroad opportunities for a summer, semester, or academic year will register for the appropriate number of credits. Any students who register for Study Abroad must receive advance approval from the Graduate School of Business for the number of credits that may be applied to their degree requirements.

This course draws on the collective experience and wisdom of expert guest lecturers and distinguished business leaders to provide students with a top-level perspective of important contemporary business issues. These include the impact of terrorism, religion, poverty and other factors that create challenges and opportunities in today’s global business environment.