While business executives
were quick to realize the advantages of
digital technology, they have been lax
at dealing with its "dark-side" normally
referred to as cyber-crime.
Cyber-criminals
attack vulnerabilities which are created
when businesses employ one or more forms
of digital technology, e.g. Internet,
Intranets, Extranets, computers and software.
The net result of cyber attacks are that
they:
- increase the baseline
costs of employing digital technology;
and
- reduce the integrity
of the Internet as a "channel of
choice."
While there are a number of barriers to Internet security cited in the literature, this paper argues that the lack of awareness among business executives is the leading reason Internet security projects are not being funded. To close the gap between Internet security perception and reality, this paper discusses how digital technology alters the conventional marketing process, why digital technology attracts cyber-crime, and underscores an approach to security planning that integrates the risk-management skills of business executives with the technical skills of computer security experts. The net result is the creation of a mission-centric security plan that fosters the development of the Internet marketing process.
For more information, contact:
Kenneth Saban, Ph.D.
Palumbo  Donahue
School of Business
Phone: (412) 396-5152
 saban@duq.edu
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