The Beard Institute

Public Affairs Management

Course Number: MSLBE 500 Credits: 3
   
Description: This course enables students to identify and evaluate key external and internal organizational forces (stakeholders) impacting the organization and become familiar with management tools and skills for dealing with those forces. Management skills include stakeholder management, corporate performance measures, media relations and crisis management, corporate reputation evaluation, regulatory and public policy strategies, environmental responsibility and others.
   
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